新媒体环境下传统纸质媒体的生存之道  

On the Survival Strategies of Traditional Paper-based Media under the New Media Environment

作　　者：曾琎[1] 

机构地区：[1]武汉理工大学艺术与设计学院,湖北武汉430070

出　　处：《武汉理工大学学报（社会科学版）》2013年第4期514-517,共4页Journal of Wuhan University of Technology:Social Sciences Edition

摘　　要：针对新媒体环境下传统纸质媒体的生存现状,分析了传统纸媒的转型问题及分化趋势,提出了传统纸媒在新形势下的生存对策,即注重内容价值的再发现,切合受众的差异化需求,进行战略思维创新。In view of the situation of the traditional paper based media under the new media environment, this paper analyzes the transformation of the traditional paper based media problems and trend of differentiation, traditional paper media should pay attention to the value of content, to meet the joint differentiation of audience demand, and carry on the strategic thinking innovation of survival strategies.

关 键 词：新媒体 传统纸质媒体 融合与分化 生存策略 

分 类 号：G206.2[文化科学—传播学]