商品房定价的博弈分析及其决策机制  

Commodity House Pricing Decision Mechanism Based on Game theory

作　　者：张敦力[1] 石宗辉[2] 郑晓红[3] 

机构地区：[1]中南财经政法大学,湖北武汉430073 [2]安徽财经大学商学院,安徽蚌埠233030 [3]青海民族大学,青海西宁810007

出　　处：《青海民族大学学报（社会科学版）》2013年第3期127-130,共4页Journal of Qinghai Minzu University：Social Sciences

基　　金：国家自然科学基金项目"国有企业自由现金流量的优化与控制机制研究"(项目编号:71172190)的阶段性成果

摘　　要：房地产商、购房者"囚徒困境"的博弈分析表明,博弈的占优均衡是房地产商不降价、购房者不买房。房地产市场纳什均衡的前提条件是政府主导下房地产商、购房者制定契约决定商品房的价格,政府介入商品房定价具有很强的必要性;作业成本法、资本资产定价模型为政府介入商品房定价提供了科学的方法;德尔菲法为政府介入商品房定价提供了有效的决策机制。The dominant equilibrium of game theory shows real estate agents do not cut price and buyers do not buy houses through the analysis of ＂Prisoner＇ s Dilemma＂. The prerequisite of Nash equilibrium in real estate market is the real estate agents and buyers formulate contract and decide the price of commodity house under the govern- ment＇ s leading. It is necessary for the government to intervene in commodity house pricing. Activity-bases costing, Capital Asset Pricing Model and commodity house pricing mechanism of Delphi Method make it feasible and operable for the government to do so.

关 键 词：博弈 作业成本法 资本资产定价模型 德尔菲法 

分 类 号：F293.3[经济管理—国民经济]