基于Kano模式和质量功能配置的产品设计决策支援研究  

Study of Decision Support for Communication Product Design Based on Kano's Model and QFD

作　　者：徐志宏 宋维宾[2] 张灿明 徐佳佑 林佩仪 

机构地区：[1]修平科技大学工业工程与管理系,台中41280 [2]河南理工大学能源科学与工程学院,焦作454003

出　　处：《价值工程》2013年第23期29-31,共3页Value Engineering

摘　　要：手机是目前国内普及率、淘汰率颇高的通讯产品。激烈的竞争迫使厂商不断推出功能、属性多样且新潮的新产品,以应对日益饱和的市场需求态势。本研究对Motorola手机质量要素满意度和重要度进行了便利抽样调查,并结合Kano模式与质量功能配置对调查结果进行分析,希望能深入了解消费者对于Motorola手机功能与质量的需求特性,将消费者不同的需求与心声融入手机产品设计内,使产品有更多的发展空间。本研究结果将为通讯产品设计和顾客关系管理提供决策支援。Now mobile telephones＂ popularizing rate and elimination rate is rather high. In the face of environment of keen competition and saturated market, manufacturers have no choice but to develop and design new products with miscellaneous functions and latest fashion elements. The authors have made a sample questionnaire survey on degree of satisfaction and importance of Motorola mobile telephones＂ quality factors, and analyzed survey data based on Kano＂s model and QFD （quality function deployment） . The authors try to probe Motorola users＂ characteristics of demand for functions and quality, and blend consumers＂ demand and aspiration into product design, and increase developable space of the product. The study will promote quality of communications product and services.

关 键 词：Kano模式 质量功能配置 手机 通讯产品设计 决策支援 

分 类 号：TB472[一般工业技术—工业设计]