江苏省民办高校品牌建设现状调查及研究  

Survey and Research of Brand Building of Jiangsu Private University

作　　者：杨慧[1] 康丽[1] 刘圣兰[1] 

机构地区：[1]三江学院商学院,南京210012

出　　处：《价值工程》2013年第23期176-178,共3页Value Engineering

摘　　要：文章对江苏省民办高校的品牌建设现状进行了调查。该调查走访了江苏省的五个城市、十二所民办高校。通过调查作者发现社会公众与民办高校在校学生都认为民办高校的品牌宣传非常重要,而目前江苏省各民办高校的品牌建设则不尽人意,各民办高校同样意识到品牌建设与宣传的重要性,但却缺少行动。针对调查结果,文章对民办高校的品牌建设现状进行了总结和分析,并提出了一些对策。The paper surveys the brand building of the private universities in Jiangsu province. The survey visits five cities and twelve private universities in Jiangsu Province. The survey finds that public and students in private universities all believe that brand promotion is very important, but the brand building of the Jiangsu private universities is unsatisfactory, and the private universities are aware of the importance of brand building and promotion, but lack of action. Based on these findings, the paper summarizes and analyzes the status of private universities in brand building, and put forward some countermeasures.

关 键 词：江苏 民办高校 品牌建设 

分 类 号：G648[文化科学—高等教育学]