视错觉在广告设计中的应用探究  

Application Exploration of Visual Illusion in Advertising Design

作　　者：郑隆慧[1] 

机构地区：[1]平顶山学院国际教育交流学院,平顶山467000

出　　处：《包装工程》2013年第16期108-110,118,共4页Packaging Engineering

摘　　要：从心理学的角度出发,利用测试人的眼睛对光的敏感程度的实验结果,对视错觉在二维平面、三维空间方面进行了研究,指出了产生视错觉的原理,论述了产生视错觉必备的3个条件。进而提出了如何合理利用视错觉,并将其与广告画面的内容相结合,产生别出心裁的视觉效果,最终达到吸引消费者眼球的目的。From the psychological point of view, using a more detailed study on the experimental results of optical illusion, it researched the optical illusion in the two dimension and three dimension, pointed out the visual illusion principle, discussed three conditions of producing visual illusion. Then it proposed how to rational use visual illusion and be combined with the contents of advertising, to produce ingenious visual effects and ultimately achieve the purpose of attracting the attention of consumers.

关 键 词：视错觉 广告设计 心理学 

分 类 号：J524.3[艺术—艺术设计]