旅游企业低碳行为的外部影响因素分析  

An Analysis on Social Influence of Low Carbon Management in Tourism Industry

作　　者：张玲[1] 王尔大[1] 

机构地区：[1]大连理工大学管理学院,辽宁大连116024

出　　处：《科技管理研究》2013年第15期231-234,250,共5页Science and Technology Management Research

基　　金：教育部博士点科研基金项目"国家森林公园旅游承载力评价理论方法与实证研究"(20110041110026)

摘　　要：以旅游饭店为例,基于政府行为、利益相关者行为、社会规范、宣传媒体四大因素与饭店低碳行为的关系,运用问卷调查方法,对辽宁省旅游饭店112个样本数据进行最优尺度回归分析,发现旅游饭店低碳行为与政府行为、利益相关者行为、社会规范、宣传媒体因素显著相关,证实了旅游企业外部因素与低碳行为的相关关系,并探讨了模型结果的政策性含义。This paper addresses the social factors that influence the management of low - carbon management practices in hotels. Empirical evidence supporting this investigation is gathered from the hotel in LiaoLing province. Then factor analysis and nonlinear optimal scaling regression analysis are conducted, using the result from the survey of 112 star hotels and specialist research. Our results find support for the notion that policy regulation, stakeholders environmental pressures, social norms, and media exert an influence on the degree of implementation of low - carbon management practices by hotel firms. Moreover, it is confirmed that there is a positive relationship between social influence and hotel low - carbon performance. Finally, the effect mechanism of various factors is analyzed as well.

关 键 词：旅游管理 低碳管理 最优尺度回归分析 饭店企业 

分 类 号：F592.6[经济管理—旅游管理] F205[经济管理—产业经济] F224