季节性产品零售商的网络订单履行策略研究  

Optimal order-fulfillment policies for retailer of seasonal products

作　　者：陈伯成[1] 赵利辉[1,2] 

机构地区：[1]清华大学深圳研究生院,广东深圳518055 [2]清华大学工业工程系,北京100084

出　　处：《计算机工程与应用》2013年第16期225-231,共7页Computer Engineering and Applications

基　　金：机械制造系统工程国家重点实验室基金(No.sklms2011010;西安交通大学)

摘　　要：以一个销售季节性产品的零售商为研究对象,该零售商拥有两个实体店,分别位于两个独立的地区,通过Drop-shipping方式接收网上的订单,以扩大销量。初始库存量是确定的,产品卖给网上顾客为零售商带来的收益要比卖给店内顾客的收益少(履行网上订单获得的收益是零售商与订单提供者共享);因此,每当网上订单到达时,零售商需要在接收该订单、还是把产品留给能带来更高收益的未来的店内顾客间做决策;如果接收该订单,还要决策将由哪个实体店来履行订单效益更好;以最大化未来期望收益为目标,建立动态规划模型,并从实体店对单个产品期望收益的角度为这两个问题的决策提供依据;分别在两个实体店处于平等地位和其中一个实体店被确定为优先供应商两种不同的情况下,研究零售商决策结果的差异。This paper studies a retailer selling seasonal product who has two stores in two independent regions, and also accept on-line orders through Drop-shipping, to expand sales. The initial inventory is determined, and the revenue from fulfilling the on- line order is less than that from the in-store customers, so when the online demand arrives, the retailer has to decide whether to fulfill the online demand, or to keep the product for the future in-store customer for higher profit？ If the retailer is to accept the online order, which store should be assigned to fulfill the order？ To answer the above two questions, this paper uses a dynamic programming model to compute the future expect profit, and gives a way of decision from the point of view of the expect reve- nue of the physical stores. In addition, this paper studies the decision under two different cases that the two physical stores are of equal status and one of the stores is identified as the preferred supplier, respectively.

关 键 词：季节性产品 Drop—shipping 订单履行 

分 类 号：TN911.72[电子电信—通信与信息系统]