创业行为形成机理:感知合意性与感知可行性的交互效应  

The Formation Mechanism of Entrepreneurial Behavior:The Interaction Effect between Perceived Desirability and Perceived Feasibility

作　　者：李雯[1] 夏清华[2] 

机构地区：[1]中南民族大学管理学院 [2]武汉大学经济与管理学院

出　　处：《管理学报》2013年第9期1338-1344,共7页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(70972093);教育部人文社会科学规划基金资助项目(09YJA630117);中南民族大学中央高校基本科研业务费专项资金资助项目(CSQ13013)

摘　　要：以创业事件理论为分析框架,通过对广东、浙江、湖北三地创业者的问卷调研,系统探讨了感知合意性、感知可行性及其交互效应对创业行为形成的影响机理,以及社会网络构建能力在这一过程中的调节作用。研究发现,感知可行性对创业行为形成有显著的促进作用,感知合意性的影响却并不明显。在社会网络构建能力的调节效应下,感知合意性与感知可行性存在着一种交互机制,低感知合意性(感知可行性)情境下,个体的感知可行性(感知合意性)对创业行为形成的影响更为明显。Under the theoretical framework of entrepreneurial event theory, the paper conducted a questionnaire survey through the entrepreneurs in Ouangdong, Zhejiang and Hubei. Based on the sur- vey, this research focused on the affective mechanism of perceived desirability, perceived feasibility and the interaction effects on the formation of entrepreneurial behavior. And the research also investi- gated the moderating effect of social network building capacity in the above process. The results indi- cated that the perceived feasibility played a significant role on the formation of entrepreneurial behav- ior but the perceived desirability did not. However, under the moderating effect of social network building capacity, perceived desirability and perceived feasibility had an interactive mechanism： in the situation with low perceived desirability （perceived feasibility）, perceived feasibility （perceived desira- bility） had a more significant influence for individual entrepreneurial behavior.

关 键 词：创业行为 创业事件理论 感知合意性 感知可行性 社会网络构建能力 

分 类 号：C93[经济管理—管理学] F270