全球化背景下中国竞技体育软实力的构建  

The building of Chinese competitive sports soft power under the background of globalization

作　　者：陈凯华[1] 杜世全[1] 陈晓荣[1] 薛冬梅[2] 

机构地区：[1]安徽医科大学体育部,安徽合肥230032 [2]合肥一六八中学体育教研组,安徽合肥230601

出　　处：《体育学刊》2013年第4期42-46,共5页Journal of Physical Education

摘　　要：提出从构建具有普世性的中国体育价值体系、发挥竞技体育制度的吸引力、塑造竞技体育的"明星"效应、利用"海外兵团"的柔性传播力、主办国际性竞技体育比赛、中国学者参与国际体育学术交流、利用孔子学院传播中国体育等有效路径,提升中国竞技体育的软实力。Globalization has brought opportunities and challenges to the building and developing of Chinese competitive sports soft power.The authors put forward the following effective ways to boost Chinese competitive sports soft power： build a universal Chinese sports value system;exert the attraction of the competitive sports system;create the ＂star＂ effect of competitive sports;utilize the flexible communication power of ＂oversea Chinese athletes＂,host international competitive sports games;let Chinese scholars participate in international sports academic communication;utilize Confucius Institutes to communicate Chinese sports etc.

关 键 词：体育社会学 竞技体育 软实力 全球化 中国 

分 类 号：G80-05[文化科学—运动人体科学]