网络团购旅游景点门票的可行性探讨——以长春市为例  

Feasibility Study of Group Purchase On-line about Attraction Tickets -- Take Changchun City as a Case

作　　者：孟爱云[1] 耿进娜[1] 

机构地区：[1]东北师范大学历史文化学院,吉林长春130024

出　　处：《旅游世界（旅游发展研究）》2013年第4期75-80,共6页

基　　金：本研究受到吉林省教育厅“十一五”社会科学研究项目（112-202209338）支持.

摘　　要：网络团购旅游产品作为一种迅速崛起的购物方式，因其交易简单方便快捷而日益受到消费者的关注，旅游门票团购作为其重要的组成部分，因其具有价格优惠、灵活性高、风险性小、适用于短途旅游和小假期旅游等优势受到消费者青睐，但因其营销模式发展还未成熟，又存在着诚信问题突出、法律监管缺失、退货难、消费歧视现象突出等问题。本篇文章以长春市旅游景点门票团购调查为基础，在分析了旅游景点门票团购存在的优势及障碍因素的基础上，提出了加强法律监管、优选发布平台，拓宽产品层面、加强诚信建设、杜绝消费歧视等措施，以期加强网络团购建设，推进旅游景点门票网络团购的健康发展。As a rapid-rising way of shopping, On-line group purchase of attraction has rapidly emerged recently and drawn enormous attention from customers because of its convenience. Tourists prefer to buy attraction tickets through on-line group purchase, owing to its relatively lower price, greater flexibility, less risks and wider adaptability to short trips and holiday tourisms. However, due to its marketing immaturity, on-line group purchase still has numerous problems, such as, credit crisis, lack of legal supervision; goods return problems, consumption discriminations, etc. This paper, on the basis of the research on ticketing in tourism sites through on-line group purchase in Changchun, analyses the advantages and disadvantages of on-line group purchase of attraction and proposes some feasible measures, including improving legal supervision, selecting better advertising platforms, enlarging the range of products, strengthening credit development and eliminating consumption discrimination, in order to promote the healthy growth of on-line group purchase of attraction tickets.

关 键 词：网络团购 旅游景点 消费群体特征 

分 类 号：F253.2[经济管理—国民经济]