75 Years of Lenzing-75 Years of Innovation  

出　　处：《China Textile》2013年第7期15-15,共1页中国纺织（英文版）

摘　　要：In June, Lenzing AG celebrated the 75th anniversary of its business operations together with 3,000 invited guests - employees, customers, business companions, politicians and partners. The company presented the book ＂75 Years of Innovation＂ published on this occasion, which honors Lenzing＇s role as the driving force of innovation in the industry. The global market leader with fibers made of wood Several decades ago there were more than 30 viscose fiber production plants in Europe. Today there are only two, one of which is the headquarters of the internationally operating Lenzing Group. The Austrian company has emerged as a global player as well as the market and technology leader for man-made cellulose fibers. Lenzing fibers were once a cheap substitute for cotton. In the meantime, they are highly sought-after premium products which are valued due to the renewable raw material of wood and the environmentally-compatible production.In June,Lenzing AG celebrated the 75th anniversary of its business operations together with 3,000 invited guests-employees,customers, business companions,politicians and partners.The company presented the book '75 Years of Innovation' published on this occasion,which honors Lenzing's role as the driving force of innovation in the industry.

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分 类 号：F416.86[经济管理—产业经济] F273.1