创新宣传思想工作 提升煤炭企业软实力  

Innovation on Propaganda and Ideological Work to Upgrade Soft Power of Coal Enterprise

作　　者：亓会平[1] 杨西栋[1] 赵光存[1] 杜爱军[1] 

机构地区：[1]新汶矿业集团伊犁能源开发有限责任公司,新疆伊宁835000

出　　处：《煤炭经济研究》2013年第8期99-102,共4页Coal Economic Research

摘　　要：以新矿集团伊犁能源公司为例,介绍了在推进企业文化建设中发挥宣传思想工作的优势提升企业软实力的主要做法。通过坚持理论引导、课题研究、文化导航、宣传发动、素质提升、载体推动相结合,为企业发展提供了强有力的思想保证。并就如何进一步推动企业文化"软实力"的发展提出对策建议。Based on Yili Energy Company of Xinwen Group as a case, the paper introduced the advantages of the propaganda and ideology work played in the promotion of the enterprise culture construction and the main practices to upgrade the soft power of the enterprise. To persist in the theoretical guidance, program study, culture pilot, propaganda mobilization, quality up- grading, carrier promotion combination could provide a powerful ideological guarantee to the development of the enterprise. The countermeasure proposals on how to further promote the cultural ＂soft power＂ of the enterprise were provided.

关 键 词：宣传思想 软实力 管控水平 煤炭企业 

分 类 号：F426.21[经济管理—产业经济]