温泉度假区旅游市场及形象定位策略研究——以西安市长安区东大镇温泉度假区为例  

Research on the Hot Spring Resort’s Tourist Market and Image Positioning Strategies——Taking the Hot Spring Resort in Dongda Town of Chang’an District of Xi’an City as an Example

作　　者：杨瑞[1] 

机构地区：[1]西安文理学院文化与旅游学院,陕西西安710065

出　　处：《科技情报开发与经济》2013年第14期123-125,共3页Sci-Tech Information Development & Economy

基　　金：西安市社会科学院资助项目(项目编号:09W24)

摘　　要：旅游市场及形象定位对于景区开拓市场及树立良好的景区形象品牌具有重要作用。以西安市长安区东大镇温泉度假区为例,具体分析了温泉度假区旅游市场及形象定位,为温泉度假区的市场定位提供了可借鉴的依据。The tourist market and the image positioning play an important role in developing the market of the scenic area and setting up the good image brand of the scenic area. Taking the hot spring resort in Dongda Town of Chang’an District of Xi＇an City as an example, this paper makes a concrete analysis on the hot spring resort’s tourist market and image positioning, which provides the basis for the hot spring resort＇s market positioning that may be used for reference.

关 键 词：温泉度假区 旅游市场 形象定位 西安市 

分 类 号：F592.3[经济管理—旅游管理]