Identifying Fake and Potential Corporate Members in Telecommunications Operators  

通信企业虚假和潜在集团客户成员识别(英文)

作　　者：石文华 张晓航 龚雪 吕廷杰 

机构地区：[1]School of Economics and Management,Beijing University of Posts and Telecommunications

出　　处：《China Communications》2013年第8期150-157,共8页中国通信（英文版）

基　　金：supported by the Youth Research and Innovation Program in Beijing University of Posts and Telecommunications under Grants No. 2012RC1006,No. 2012RC1008;the National Key Basic Research Program of China (973 Program) under Grant No.2012CB315805;and the National Natural Science Foundation of China under Grant No.71172135

摘　　要：Nowadays,mobile operators in China mainland are facing fierce competition from one to another,and their focus of customer competition has,in general,shifted from public to corporate customers.One big challenge in corporate customer management is how to identify fake corporate members and potential corporate members from corporate customers.In this study,we have proposed an identification method that combines the rule-based and probabilistic methods.Through this method,fake corporate members can be eliminated and external potential members can be mined.The experimental results based on the data obtained from a local mobile operator revealed that the proposed method can effectively and efficiently identify fake and potential corporate members.The proposed method can be used to improve the management of corporate customers.Nowadays,mobile operators in China mainland are facing fierce competition from one to another,and their focus of customer competition has,in general,shifted from public to corporate customers.One big challenge in corporate customer management is how to identify fake corporate members and potential corporate members from corporate customers.In this study,we have proposed an identification method that combines the rule-based and probabilistic methods.Through this method,fake corporate members can be eliminated and external potential members can be mined.The experimental results based on the data obtained from a local mobile operator revealed that the proposed method can effectively and efficiently identify fake and potential corporate members.The proposed method can be used to improve the management of corporate customers.

关 键 词：fake-member identification corporate customer rule-based method kernel density estimation 

分 类 号：F626[经济管理—产业经济] F274