武术在中华文化传播中的“名片效应”研究  

Research of Wushu as a Way of Chinese Culture Communication

作　　者：张长念[1] 李凤梅[1] 卢佳佳[1] 

机构地区：[1]首都体育学院武术与表演学院,北京100191

出　　处：《吉林体育学院学报》2013年第4期17-20,共4页Journal of Jilin Sport University

基　　金：国家体育总局社会科学研究项目(1723SS12116)

摘　　要：在文化全球化发展的新趋势下,中国文化走出去需要精品力作,需要能够代表中华文化走出去的"名片"。鉴于此,采用文献资料法、逻辑分析法等研究方法,系统分析中国武术及中华文化走出去的发展动态,在此基础上总结武术发挥中华文化"名片效应"的独特优势、意义及传播策略,为把武术作为中华文化的"名片"提供理论依据及参考依据。In the new trend of development of cultural globalization,Chinese culture to go out to work fine,need to be able to go out on behalf of the Chinese culture of the＂brand＂.In view of this,this study USES the literature material law,expert interview method,logic analysis and other methods,the system analysis of Chinese martial arts and the Chinese culture in the current situation of cultural globalization,understand the martial arts go out development dynamic,based on this analysis,the research martial arts as the Chinese culture to go out＂brand＂unique advantage and significance,and the communication strategy is discussed for martial arts as the Chinese culture to go out＂brand＂to provide a theoretical basis and reference.

关 键 词：文化 武术 全球化 名片效应 

分 类 号：G852[文化科学—民族体育]