我国体育用品业发展现状、特征及趋势预测  

Status Quo,Characteristics and Market Forecasting of Sports Goods Industry in our Country

作　　者：孔令夷[1] 

机构地区：[1]西安邮电大学管理工程学院,陕西西安710061

出　　处：《科技管理研究》2013年第18期212-220,共9页Science and Technology Management Research

基　　金：教育部人文社会科学研究青年基金项目(12YJC790084);陕西省体育局常规课题项目(12092);陕西省教育厅专项科学研究计划资助项目(12JK0056)

摘　　要：全面概述近五年来中国体育产业及细分的体育用品业增加值、产值及销售额的快速增长,剖析该产业企业数量庞大、集中度低、开放程度高、产品标准化程度低、产品同质化程度高的特征;接着,对我国体育用品近7年进出口贸易进行实证分析,阐释内外资企业的各自优劣势,展望"十二五"期间该产业高速发展、重组进程加快、自力更生创新能力增强、全球范围竞争合作、高端化发展的五大趋势;最后预测未来体育用品市场需求。It was comprehensively summarized that value added, output and sales of sport industry and sports goods indus- try segment growed quickly in recent five years. Six characteristics of sports goods industry were dissected, including huge number of the enterprise, low industrial concentration, high degree of openness, low degree of product standardization, high degree of product homogenization. Then, an empirical analysis on our sports goods import and export trade for nearly seven years was taken to interpret respective advantages and disadvantages of foreign and domestic - funded enterprises. Furthermol＇e, prospects of five development trends were proposed for this industry during ＂ Twelfth Five -Year Plan＂ peri- od, which contained a rapid development, stepped - up reorganization process, self - reliance innovation ability enhance- ment, global coopetition and high - end goods development. Finally, the future market demand of sports goods was predicted.

关 键 词：体育用品 特征 产业集中度 趋势预测 技术创新 

分 类 号：G80-05[文化科学—运动人体科学]