突发性抢购行为的影响因素研究  

Research on Influencing Factors on Panic Buying

作　　者：谢立仁[1] 陈俊美[1] 张明亲[1] 

机构地区：[1]西安工业大学经济管理学院,西安710021

出　　处：《西安工业大学学报》2013年第7期572-576,共5页Journal of Xi’an Technological University

基　　金：教育部人文社会科学研究规划基金项目(11YJA630159)

摘　　要：文中在文献研究和深度访谈的基础上,建立了突发性抢购行为的影响因素研究模型,并提出研究假设,通过问卷调查数据对其进行检验.得出影响突发性抢购的因素有:事件危害程度、恐慌情绪、信息扩散程度、参照群体影响和商家反应压力.而媒体公信力、政府危机事件处理能力、冲动消费程度和商品稀缺性对突发性抢购的抢购意向和抢购行为之间起到了调节作用.A model for studying the factors influencing panic buying was built on the basis of a vast amount of literature reading and depth interviews.And then the research hypotheses were made and tested through questionnaire.The influencing factors on panic buying are the extent of the harm,the such as panic,degree of information diffusion,the influence of reference group and merchants’reaction pressure.Factors has media credibility,government’s ability to handle crisis,impulsive consumption level,commodity scarcity play a crucial role regulating the intention and behavior of panic buying.

关 键 词：突发性抢购 抢购行为 抢购意向 调节变量 

分 类 号：F126.1[经济管理—世界经济]