再制造企业战略地形分析与战略路径选择方法研究  

Research on Strategic Terrain Analysis and Strategic Path Selection Method of Remanufacturing Enterprise

作　　者：高洁[1] 梁工谦[1] 张树娟[1] 

机构地区：[1]西北工业大学管理学院,陕西西安710072

出　　处：《科技管理研究》2013年第17期92-95,108,共5页Science and Technology Management Research

基　　金：陕西省软科学项目"基于PLMC的陕西再制造产业集群构建的运营管理研究"(2011KRM34);教育部人文社科规划基金项目"基于ECM与承诺模型的EkRs持续使用行为研究"(12YJA630187)

摘　　要：再制造企业相对于传统制造业在加工对象、加工方法、物流等方面存在很大的不确定性,其战略环境的多样及多变性给再制造企业战略分析与制定带来了困难。针对该问题,首先构建再制造企业的战略地形图,分析再制造企业面临的特殊战略环境,将SWOT分析法与灰色评价法相结合,构造出SWOT和灰色评价集成模型进行再制造企业战略路径的定量决策。该模型弥补了SWOT方法不够精确的缺陷,也应对了再制造企业战略环境中的不确定因素。最后通过实例说明优化后决策方法的有效性和实用性。Compared with the traditional manufacturing industry, remanufacturing enterprise has a lot of uncertainty in the processing objects, methods and logistics. The diversity and variability of its strategic environment make the analysis and formulation of remanufacturing enterprise＇ strategic difficult. To solve this problem, the paper first constructs a strategic topographic map of remanufhcturing enterprise, analyzes the special strategic environment and combines SWOT analysis and gray evaluation method to construct a SWOT and grey evaluation integrated model for quantitative decisions of remanufaetur ing enterprise strategic path. This model makes up for the defects of SWOT method, and also deals with the uncertainties in the remanutacturing enterprise strategic environment. Finally, an example proves the validity and practicability of the deci sion making method.

关 键 词：再制造 SWOT分析法 灰色评价法 战略地形 战略路径 

分 类 号：F426[经济管理—产业经济]