基于CVM法的陕西长青自然保护区游憩价值评估  

Recreation Value Evaluation Based on CVM for Changqing National Nature Reserve

作　　者：刘杰[1] 孟全省[1] 

机构地区：[1]西北农林科技大学经济管理学院,陕西杨凌712100

出　　处：《林业资源管理》2013年第3期63-68,共6页Forest Resources Management

摘　　要：以陕西长青国家级自然保护区为研究区域,采用条件价值评估法对其游憩价值进行量化评估,得出针对保护区资源的游憩价值人均支付意愿值为80元/年,总游憩价值为3 560万元/年。同时,通过对受访者特征与支付意愿和支付意愿值进行相关性分析可知:支付意愿与其年龄、职业、受教育程度、月收入水平、环境保护意识、景观满意度、周边旅游次数显著正相关;支付意愿值与其年龄、受教育程度、职业月收入水平、旅游倾向、保护区了解程度和景观满意度显著水平上正相关。Changqing National Nature Reserve in Shaanxi Province is taken as the research area in this paper. The value of its recreational resources was researched quantitatively by adopting the Contingent Valuation Method （CVM）. The investigation concluded that the value of the tourists＇ willingness to pay （WTP） is 80 yuan per year and the value of its recreational resources is 35.6 million yuan per year. Meanwhile ,the relationship between population features and WTP shows that the age, occupation, educational level, monthly income, environmental awareness and landscape satisfaction are positively cor- related with WTP, and the age, educational level, monthly income, travel propensity, tourist understanding of the reserve area and landscape satisfaction are positively correlated with WTP.

关 键 词：条件价值评估法 游憩资源价值 自然保护区 

分 类 号：F590.75[经济管理—旅游管理]