旅游体验质量与城市旅游品牌提升  

The Promotion of City Tourism Brand Based on the Quality of Tourist Experience

作　　者：王红宝[1] 白翠玲[1] 

机构地区：[1]石家庄经济学院商学院,河北石家庄050031

出　　处：《河北学刊》2013年第5期135-137,共3页Hebei Academic Journal

基　　金：2012年度河北省社会科学基金项目<基于旅游体验质量的河北省城市旅游品牌建设评价研究>(HB12GL027)

摘　　要：随着城市旅游的蓬勃发展,旅游体验质量对其影响也日益明显。旅游体验质量既是衡量旅游者对旅游目的地满意度的重要标尺,也是提升城市旅游品牌的关键变量之一,从旅游体验质量的角度提升城市旅游品牌,应继续完善城市旅游硬件环境系统,依托地域文化提升城市旅游品牌,不断增强城市的亲和力,提高游客对城市旅游品牌的忠诚度。With the vigorous development of city tourism, the effect from tourist experience quality is becoming more and more obvious. The quality of tourist experience is a measure of Tourist satisfaction to tourism desti- nation, but also is a key variable to promote city tourism brand. From the quality of tourism experience per- spective promote city tourism brand, we should continue to improve the city tourism hardware environment sys- tem, promote city tourism brand On the basis of the regional culture, continuously enhance the affinity of city, and Improve tourism brand loyalty of visitors to the city.

关 键 词：旅游体验质量 城市旅游 品牌 

分 类 号：F590[经济管理—旅游管理]