论舆论宣传创新  

On Publicity and Innovation

作　　者：葛茂林[1] 吴荣哲 兰颖松[1] 

机构地区：[1]石家庄学院,河北石家庄050035 [2]河北省广播电影电视局,河北石家庄050031

出　　处：《河北学刊》2013年第5期174-177,共4页Hebei Academic Journal

基　　金：2011年度河北省社会科学基金项目<改进与创新舆论宣传方式的对策研究>(HB11ZZ010)

摘　　要：中国社会转型急需舆论宣传转变功能定位、丰富传播内容、优化宣传方式、提升宣传实效,传播中外先进的法治、伦理、政治文化,建构社会共享信仰和价值体系,弘扬公平正义等共享伦理价值,实现宣传与受众的利益要求、行动意志、价值目标、政治追求、思想认识的融合与同步,化解国家政治认同和社会文化认同困境及难题。In the transitional period of China, publicity should change its functional ways, such as rich con- tents and high efficiency. In addition, legal, ethnical and political cultures in China and foreign countries should be introduced to set up common belief and value systems, develop equality and justice, to make pub- licity go with audience＇ s demands, conducts, values, pursuits, ideology and so on. The problems of political identity and cultural identity should be solved.

关 键 词：舆论宣传 共享文化 政治认同 文化认同 

分 类 号：D693.4[政治法律—政治学]