基于DEA的旅游型城市星级酒店经营效率空间差异分析——以安徽省黄山市为例  

On Operating Efficiency of Starred Hotels in Tourism-oriented Cities Based on DEA Model——A Case Study of Huangshan City

作　　者：何玉荣[1] 张鑫[2] 王兰兰[1] 

机构地区：[1]黄山学院旅游学院,安徽黄山245021 [2]合肥工业大学管理学院,合肥230009

出　　处：《合肥工业大学学报（社会科学版）》2013年第4期1-6,共6页Journal of Hefei University of Technology(Social Sciences)

基　　金：教育部人文社会科学研究项目(12YJA630031);安徽省高校人文社会科学重点研究基地基金项目(2010sk031);安徽省软科学研究重大项目(10030503012);安徽省教育厅高等学校青年教师科研资助人文社会科学项目(2004jqw85)

摘　　要：运用DEA的C2 R模型和BC2模型对2011年黄山市不同区域的54家星级酒店效率进行测度,且采用量化的评价指标体系和数理统计方法,对黄山市不同地区星级酒店的经营效率进行了评价分析。研究结果显示:2011年黄山市星级酒店整体效率不高,酒店经营效率与竞争压力呈负相关关系,并且区域差异明显。The C2 R model and BC2 model of data envelopment analysis（DEA）are used to measure the operating efficiency of 54starred hotels in different areas of Huangshan City in 2011.The quantitative evaluation index system and mathematical statistics method are applied to conducting a comprehensive evaluation and analysis of the operating efficiency of the starred hotels in different areas of Huangshan City.The results show that in 2011,the overall operating efficiency of the starred hotels in Huangshan City is not high,and there is a negative correlation between the operating efficiency of hotels and the competition pressure.Besides,the operating efficiency varies greatly in different areas.

关 键 词：星级酒店 效率 DEA 黄山市 

分 类 号：F293[经济管理—国民经济]