基于SNA的突发事件微博谣言传播研究  

Study on Emergencies Micro-blog Rumor Spreading Based on SNA

作　　者：刘金荣[1] 

机构地区：[1]湖州师范学院商学院,湖州313000

出　　处：《情报杂志》2013年第7期78-82,共5页Journal of Intelligence

摘　　要：以2012年突发事件"蓟县大火"为实证研究对象,基于社会网络分析方法(SNA)探讨突发事件微博谣言传播的网络结构、路径、速度及范围等问题,运用Ucinet6.212软件生成该事件的腾讯微博谣言传播网络拓扑图并测度谣言传播网络的关键性参数,分析结果表明,可以通过引导和控制网络中的关键传播节点来改变网络中心度、聚类系数和可达性数据,从而减少谣言与恐慌情绪的传播和扩散,降低社会负面影响。Taking the emergencies ＂ Jixian Fire＂ in 2012 as the empirical study object,discussing the network structure,path,velocity and range of emergencies Micro-blog rumor spreading based on social network analysis（SNA）,generating network topology of the event ＇s Tencent Micro-blog rumor spreading and calculating the key parameters of rumor spreading network by software Ucinet 6.212,analysis results show that it can change network centrality,clustering coefficient and reachability data through guiding and controlling key spreading nodes in the network,thereby reducing the propagation and diffusion of rumors and panic,and thus help reduce the negative effects on society.

关 键 词：SNA 突发事件 网络舆情 微博谣言 网络传播节点 意见领袖 

分 类 号：C913[经济管理]