景区门票定价合理化策略探析——基于门票价格上涨的原因及影响分析  

Discussion on How to Make a Reasonable Ticket Price for Scenic Spots ——Based on Analysis of the Causes and Influences of the Rising Ticket Price

作　　者：袁昆昆[1] 

机构地区：[1]华侨大学旅游学院,福建泉州362021

出　　处：《北京第二外国语学院学报》2013年第7期72-79,共8页Journal of Beijing International Studies University

摘　　要：目前,我国的景区门票价格已经远远超过主要旅游大国的知名景点。尽管景区降价的呼声不绝于耳,但是,随着旅游景区票价第二个"解禁期"的到来,景区门票不降反升。本文将聚焦这一社会热点,对景区门票涨价的成因及影响做出分析,并对合理门票定价应考虑的因素和可行的策略进行探讨。At present, the entrance fee of domestic scenic spots has gone far beyond that of the well-known spots in some other countries famous for tourism. Though there is a high voice calling for fare reduction, it has gone farther in the second open season of ticket prices,. This paper will focus on this social hot phenomenon, analyzes its causes and influences, as well as explores rational factors and viable strategies in pricing.

关 键 词：门票涨价 原因 影响 合理定价 

分 类 号：F59[经济管理—旅游管理]