生态旅游产品开发设计初探  

Discussion on the Development and Design of the Ecological Tourism Products

作　　者：吕莉[1] 

机构地区：[1]安徽工商职业学院,安徽合肥230001

出　　处：《长春师范学院学报（自然科学版）》2013年第4期67-69,共3页Journal of Changchun Teachers College

摘　　要：生态旅游作为传统普通大众旅游产品的补充和升级产品类型,日益受到业界及旅游消费者的青睐。高品质的生态旅游产品的开发设计,应充分了解特定消费人群的消费需求,在设计理念和设计思路上别开生面,使生态旅游产品绽放出其独特的魅力。As the supplement and upgrade of the traditional ordinary tourism products,ecological tourism is increasingly favored by the industry and the tourism consumers.High-quality development and design of ecological tourismproducts require fullyunderstandingthe need for the specific consumer groups,with spectacular design concept and ideas,toshowthe unique charm of ecological tourismproducts.

关 键 词：生态旅游 产品 开发设计 

分 类 号：F590.3[经济管理—旅游管理]