《衡阳晚报》读者调查分析  

Survey and Analysis of Readers of Hengyang Evening Newspaper

作　　者：陈小波[1] 

机构地区：[1]衡阳师范学院新闻与传播系,湖南衡阳421002

出　　处：《衡阳师范学院学报》2013年第4期124-127,共4页Journal of Hengyang Normal University

基　　金：衡阳市社会科学基金科研项目"衡阳报业现状与发展研究"(2012C33)的阶段性成果

摘　　要：随着传媒市场化、竞争化的加剧以及"走、转、改"的推进,读者的地位不断提升。文章以《衡阳晚报》为样本,运用传播学的使用与满足理论,借鉴传播效果研究,采取随机抽样调查的形式,分析了《衡阳晚报》的读者调查具体情况,以期发现《衡阳晚报》存在的问题,对报纸的未来发展提供借鉴。With the media mercerization and competition increased, the advance of going grass-roots, turning style, changing style, as well as the promotion of the reader＇s position, it seems impossible for media to set up such a sort of newspaper which can enjoy all readers. Taking Hengyang Evening Newspaper as a sample, adopting the theory of usage and gratifications and u- sing the research of communication effect as a source of reference and taking the form of random sampling, this paper analyzed the specific situation of the reader＇s survey of the Hengyang Evening Newspaper and we hope to find the existed problems of the newspaper and provide reference for the future development of the newspaper.

关 键 词：《衡阳晚报》 读者调查 受众定位 

分 类 号：G216.2[文化科学—新闻学]