转型期中国城市居民消费观念变迁研究述评  

The Transition of Urban Consumption Consciousness in China＇s Social Transition： A Research Review

作　　者：陈素白 张菁凤 

机构地区：[1]门大学新闻传播学院,厦门中国361005

出　　处：《现代广告》2013年第17期4-11,共8页Modern Advertising

基　　金：资助信息：2011年教育部人文社会科学青年基金项目“从广告传播表现解读转型期中国城市居民消费观念变迁（1978-2010）”（11YIC860004）阶段性成果.

摘　　要：本文主要梳理了大陆学界对中国城市居民消费观念问题的研究路线，发现大陆学界对该问题的研究在内容和数量上受所处政治、经济环境的影响，与中国社会变迁的脉络紧密相连。本文亦通过梳理不同学者对消费观念的概念界定、分类方法、变迁轨迹等，得出以下结论：当前大陆学界在该问题上已有较为精细的研究成果，但若要寻求突破，则必须拓宽学科视野，与西方学界理论接轨，尤其注重本土化解读，形成独立的、系统的消费观念研究体系，编制出权威的本土化量表。This article summarizes the approaches of the studies on the consumption consciousness of Chinese urban residents, including Mainland academia. The contents and quantities of the studies on this topic in Mainland academia are influenced by related political-economic environment, and connect to the context of social change in China. This article summarizes the definitions, categories and vicissitude paths of ＂consumption consciousness＂ among several scholars as well, proposing conclusion as follows： although got some elaborate works, the Mainland academia should broaden disciplinary horizon, integrate with Western academic theories, and especially concern localized explanation, establishing independent and systematic studies, and working out authorized local scale, if wants to make a breakthrough.

关 键 词：消费观念 转型期 文献综述 变迁 

分 类 号：F126.1[经济管理—世界经济]