我国纺织服装电子商务与网络营销发展趋势探析  

Discussion about the Development Trend of the E-commerce and Network Marketing of the Textile and Clothing in China

作　　者：赵欣[1] 傅师申[2] 

机构地区：[1]四川大学科学技术发展研究院,四川成都610065 [2]四川大学轻纺与食品学院,四川成都610065

出　　处：《纺织科技进展》2013年第4期84-86,96,共4页Progress in Textile Science & Technology

摘　　要：对我国纺织服装业电子商务与网络营销持续保持高速增长态势的现状及其主要原因进行了分析,并在此基础上对其未来的发展趋势提出了见解。The primary causes are discussed about keep high speed growth of the e-commerce and network marketing of the textile and clothing in China,the personal viewpoints are put forward on the trend of development about the e-commerce and network marketing of the textile and clothing in this paper.

关 键 词：纺织服装 电子商务 网络营销 发展趋势 

分 类 号：F426.8[经济管理—产业经济] F724.6F274