健康投资:启动中国体育健身娱乐市场的有效途径  

Healthy Investment, An Effective Way for Market-starting Body-building and Entertainment in Chinese Sports

作　　者：朱玉芳[1] 徐奕宏[1] 梁利民[2] 

机构地区：[1]汕头大学医学院体育教研室,广东汕头515031 [2]广州体育学院社会体育系,广东广州510075

出　　处：《广州体育学院学报》2000年第2期24-28,共5页Journal of Guangzhou Sport University

摘　　要：为寻求一条启动中国体育健身娱乐市场的有效途径，本文从文化、经济、经济社会学视角，对健康投资的性质和特点进行了论述。对目前我国健康投资不足的原因进行了分析。指出：健康投资形式的发展伴随着体育产业化的兴起和发展，已成为目前我国健康投资的一大倾向。因此，加大健康投资，是启动体育健身娱乐市场的有效途径。Thyough culture, economy and economic sociology, discussed the nature and characteris- tics of the investment in health and analysed the elements of its insufficiency in China.The results showed that with the sports industry developed, the health investment forms had also been developed and become an tredd of the health in vestment in China, therefore, increasing the investment in health is an effective way for starting the markets of body-building and entertainment.

关 键 词：健康投资 体育健身 娱乐市场 

分 类 号：G80－05[文化科学—运动人体科学]