外语院校品牌社会责任的定位及履行分析  

The Analysis of Foreign Language College in Positioning and Performing Brand Responsibility

作　　者：李克勇[1] 郑白玲[2] 潘庆[1] 

机构地区：[1]四川外国语大学,重庆400031 [2]重庆邮电大学,重庆400065

出　　处：《国家教育行政学院学报》2013年第8期7-10,共4页Journal of National Academy of Education Administration

基　　金：四川外国语大学科研项目

摘　　要：高等教育大众化背景下,高校竞争已从单纯的教学质量、办学特色竞争转化为具有深厚文化内涵的品牌竞争。品牌背后蕴含的巨大社会责任及品牌文化,是一所学校得以在众多高校中脱颖而出的有力支撑。外语院校作为一支特殊的高校队伍,更被社会大众、家长及学生赋予了很多的社会责任。随着高等教育大众化的推进,社会责任的定位和履行对塑造外语院校的品牌更是起着重要作用。In the era of mass higher education,the focus of competitions among higher education institutions is transferring from the quality of teaching,institution characteristics to a deep cultural connotation of the brand.The great social responsibility and brand culture behind the brand is strong support in the talent showing itself in many colleges and universities for an institution.As a special team,foreign language college bear more responsibility coming from the community,parents and students.Positioning and performing its social responsibility have great influence for the foreign language college to build brands.

关 键 词：外语院校 品牌社会责任 

分 类 号：G647[文化科学—高等教育学]