民生新闻栏目《今晚》传播学解析  

Analysis on Livelihood News Program “Tonight” From Communication Theory

作　　者：郭潇雨[1] 

机构地区：[1]山东政法学院新闻传播系,山东济南250014

出　　处：《湖南大众传媒职业技术学院学报》2013年第4期13-16,共4页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：民生新闻热已经成为电视荧屏不可忽视的现象。济南电视台民生新闻栏目《今晚》新闻板块经过10年的发展,已成为济南市家喻户晓的名牌民生新闻栏目,始终保持较高收视。针对这一现象,从"使用与满足"理论角度,对其进行传播学解析。通过剖析受众对信息选择的内在需求,考察《今晚》新闻板块如何"满足"受众需求而获得高"使用"量,以期对民生新闻这一新闻节目形式做出进一步的思考与理论探讨。It cannot be ignored that the phenomenon of the livelihood news has become a hotter television screen program.After 10 years’development,the livelihood news program＂Tonight＂in Jinan TV station has become a famous brand of livelihood news column known to many families in Jinan City,and always maintains a high audience rating.This phenomenon is analyzed from ＂ uses and gratifications＂ theory.To explore further thinking and theory discussion,investigations of how to gratify the needs of the audience and get high use are made on ＂ Tonight＂ through the analysis of the audience’s internal demand for information selection.

关 键 词：民生新闻 《今晚》 使用与满足理论 传播学分析 

分 类 号：G220[文化科学]