Web2.0环境下企业UGC态势评价指标体系初探  

Research on Index System of Enterprise UGC Trend Management Based on Web2. 0

作　　者：屈启兴[1] 赵萌[1] 刘凌含[1] 齐佳音[1] 

机构地区：[1]北京邮电大学经济管理学院,北京1000876

出　　处：《北京邮电大学学报（社会科学版）》2013年第3期58-65,共8页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：国家自然科学基金项目(71231002);教育部博士点基金项目(20120005110015);北京邮电大学优秀博士研究生创新基金项目(CX201218)

摘　　要：进入以用户为中心的Web2.0时代,草根用户能够更方便、快捷地发布自己的观点、看法和评论,这些观点往往会给企业带来很大影响,因此对于用户创作内容(UGC)态势的把握就显得尤为重要。在此背景下提出了企业UGC态势的概念,从用户、内容和影响三个维度出发构建了企业UGC态势评价指标体系并进行了合理化检验,同时提出了末级指标的量化方法,对于企业UGC态势的管理进行了初步的探索。The era of user-centered Web 2.0 means grass roots users can express their own opinions more con- veniently and quickly, which always has a great impact on enterprises. Therefore it is very important to manage user generated content （UGC） trend. Based on Web 2. 0, the concept of UGC trend is proposed, and enterprise UGC trend index system is developed from three dimensions including user, content and influence and reasona- ble examinations are conducted. At the same time, the quantitative calculation methods of the last-level indexes are also given. This paper aims to make a preliminary exploration to enterprise UGC trend manazement.

关 键 词：用户创作内容 企业用户创作内容态势 指标体系 

分 类 号：C934[经济管理—管理学] C206