基于多维博弈的废旧汽车回收物流经营策略研究  

Study on Operational Strategy for Waste Automobile Recycling Logistics Based on Multi-dimensional Game

作　　者：李祥城[1] 

机构地区：[1]青岛理工大学,山东青岛266033

出　　处：《物流技术》2013年第7期313-315,共3页Logistics Technology

基　　金：国家自然科学基金(70871064);青岛市科技发展计划项目(07R-21)

摘　　要：以废旧汽车为例,运用多维度博弈理论建立了两家汽车生产商在不完全信息条件下的销售和利润静态模型,分别对两家汽车生产商在产品效益、回收物流投入和价格策略三个方面进行博弈分析,用求导的方法分解了权衡考虑产品效益、回收物流投入和价格策略三方面时的最优经营策略。结果表明,企业只有在综合考虑多方面的情况下才能实现利润的最大化,而且在回收物流方面的投入也具有重要的意义,该理论研究方法对企业的实际操作业也具有很重要的现实意义。In this paper, in the case of waste automobiles, we used the multi-dimensional game theory to establish the sales and profit static model for two automobile manufacturers under condition of incomplete information, had a game analysis respectively on the three aspects of the enterprises： product benefit, input in recycling logistics and price strategy, and balanced the three to obtain the optimal operating strategy. The result indicated that only through comprehensively considering these aspects could the enterprises realize maximum profit and the input in recycling logistics also had far-reaching significance.

关 键 词：项目多维博弈 回收物流 废旧汽车 最优策略向量 

分 类 号：F224.32[经济管理—国民经济] F252.19