苏宁电器在南阳市区配送问题及对策探究  

Study on Distribution Problem Suning Faced in Nanyang Urban Area and Corresponding Countermeasures

作　　者：汤林伟[1] 

机构地区：[1]南阳师范学院经济与管理学院,河南南阳473061

出　　处：《物流技术》2013年第7期397-399,共3页Logistics Technology

摘　　要：城市配送已成为家电零售连锁企业能否降低成本、提高整体竞争力的最重要问题之一。本文主要从城市管理、配送中心建设、配送方式、信息化水平四个方面阐述了苏宁在南阳市区配送的现状,并指出苏宁在配送中面临的问题,包括:政府配送体系支撑不到位、苏宁配送体系建设不合理等,针对这些问题,提出苏宁在南阳市区配送的策略,认为市政府应完善南阳市区物流配送体系的支撑,而苏宁也应对配送体系进行科学规划。In this paper, starting from urban management, distribution center construction, means of distribution and level of informatization, we introduced the current status of the distribution operation of Suning in the Nanyang district and pointed out the problems it faced. Then in view of such problems we proposed the suitable distribution strategy for Suning and argued that the municipal government should improve the supportive logistics infrastructure in Nanyang while Suning should be more scientific in the planning of its distribution system.

关 键 词：苏宁电器 南阳 城市配送 

分 类 号：F252.14[经济管理—国民经济]