电影业中介人行为对文化产业绩效的影响  

The Effects of Intermediaries' Behavior on the Performance of Film Industries

作　　者：栾晓梅[1] 许合先[1] 

机构地区：[1]湖北第二师范学院经济与管理学院,湖北武汉430205

出　　处：《武汉理工大学学报（社会科学版）》2013年第5期726-729,共4页Journal of Wuhan University of Technology:Social Sciences Edition

基　　金：湖北第二师范学院省重点培育学科应用经济学支持项目

摘　　要：运用lisrel8.7软件,构建电影绩效影响结构方程全模型,分析了电影业中介人行为对电影产业绩效的影响程度,并得出结论:电影票房受院线等级、放映日屏幕数量和竞争条件的影响程度高,受放映日是否为黄金档期的影响程度低。因此,电影业中介人可以通过选择院线等级、调整放映日屏幕数量和电影放映的竞争条件等来决定电影的市场绩效。This paper established a structural equation model by using a software of Lisrel 8.7 to study the impact of distributor＇s behavior on the performance of film industries. It draws the following con- elusions： the releasers＂ level,the number of screens and competitive conditions have a big effect on box office during the releasing period. Whether the initial releasing day is prime time or not has little effect on box office. So, intermediaries of film industries can decide on the marketing effects of film indus- tries through selecting releasers＂ level, adjusting the number of screens and competitive conditions, etc.

关 键 词：电影业中介人 市场绩效 结构方程全模型 

分 类 号：G124[文化科学]