从宋诗看吴越地区市民休闲文化及其商业化趋向  

Review of the Leisure Cultures and Their Commercialized Tendency of the Citizens in Wuyue Region from the Poetry of the Song Dynasty

作　　者：蒋东玲[1] 

机构地区：[1]江西服装学院,江西南昌330201

出　　处：《江西科技师范学院学报》2013年第4期71-74,118,共5页Journal of Nanchang Vocational & Technical Techers' College

基　　金：2012年江西省社会科学规划项目"宋诗视阈中吴越地区经济民俗研究"(编号:12WX23);2012年江西省艺术科学规划项目"宋诗视阈中江南休闲经济民俗及其商业化特征研究--以两浙路;江南路为例"(编号:YG2012088)

摘　　要：宋诗中有大量关于吴越地区休闲习俗和休闲市场的描绘,据此可以透视吴越地区繁荣的市民休闲文化及其商业化发展趋向。吴越休闲文化的商业化主要表现在三个方面:一是饮食习俗的奢侈考究促进了餐饮市场分工定位的精细化、差异化;二是冶游风习盛行,游人庞大的群体、庸俗化的心态和商家逐利本能共同推动旅游景区趋于商业化;三是文娱项目类别多元,参与主体广泛,文娱市场也取得了一定程度的配套发展。in the poetry of the Song Dynasty, there were a lot of descriptions of leisure customs and leisure markets in Wuyue Region, from which we can find out the flourishing leisure cultures and the commercialized tendency in Wuyue Region. The three main characteristics of commercialization in the leisure culture in Wuyue Region are as follows： firstly, the most extravagant diet traditions promoted the refineness and differentiation of the catering market divisions; secondly, at that time tourism was booming, and large crowds of tourists with vulgarized attitudes and the businessmen with the instinct of pursuing profits combined to promote the tendency of commercialization of the tourist attractions; thirdly, there were a variety of colorful entertainments and relaxations, which made it available for larger crowds of people to enjoy. So to some extent, recreation markets were developed accordingly.

关 键 词：宋诗 吴越地区 市民阶层 休闲文化 商业化 

分 类 号：F592.7[经济管理—旅游管理]