川盐旅游资源“深度游”的整合思路  

The Strategies of “Depth Tour” Development for Salt Tourism Resources in Sichuan

作　　者：邓清南[1] 许虹[2] 

机构地区：[1]成都工业学院工商管理系,成都610031 [2]成都学院经济管理学院,成都610106

出　　处：《成都工业学院学报》2013年第3期18-21,36,共5页Journal of Chengdu Technological University

基　　金：四川省教育厅人文社科重点研究基地中国盐文化研究中心课题"川盐旅游资源的统合开发与品牌构建"(YWHY12-09)

摘　　要：四川盐业资源在中国盐业史上占有重要地位,而依托盐业资源的川盐旅游资源开发是服务地方经济的重要举措。川盐旅游资源的环境条件优越,不仅有丰富的盐井资源,还有宜人的地理特点。提出了沿古盐道的溯源旅游、探古遗址的簇团旅游、融地方特色的丘陵旅游等整合对策,对川盐旅游资源的创新开发提供借鉴。Sichuan salt resource occupies an important position in the history of China National Salt Industry, development of tourism resources relying on Salt is an important measure for serving local economy. The environmental conditions of Sichuan salt tourism resources are very favorable, with a wealth of the Salt Wells resources, and pleasant geographical features. To this point, the paper proposes three integrated the traceability traveling along the ancient salt road, the clusters tourism of exploring the ancient ruins and hills travel of Integration It offers a certain reference for the innovation and development of the tourism resources of Sichuan salt. of local including features.

关 键 词：川盐旅游资源 基础条件 深度开发 整合思路 

分 类 号：F590[经济管理—旅游管理]