中国电视栏目剧生存现状及转型模式的探索  

A Probe into the Current Situation of Chinese TV Plays and Their Transformational Modes

作　　者：王点[1] 杨凤娇[1] 

机构地区：[1]中国传媒大学电视与新闻学院,北京朝阳区100024

出　　处：《内江师范学院学报》2013年第9期96-98,共3页Journal of Neijiang Normal University

摘　　要：中国电视栏目剧经历了令人瞩目的初创期,现处于待突破和转型的困难期。为此,应大力提升电视栏目剧的艺术观赏性,并不断拓展传播平台。唯有如此,才能给中国电视栏目剧带来生机与活力。Chinese TV plays underwent the striking sprouting stage and now are in the difficult phase to be surpassed and transformed. Accordingly, we should dramatically increase their appreciation and expand the transmission platforms. Only by doing so, we can bring vitality to them.

关 键 词：电视栏目剧 新媒体时代 生存现状 发展策略 

分 类 号：G210[文化科学—新闻学]