“2013锦州世园会”的影响、问题与措施  

The Effect, Problems and Measures of 2013 World Landscape Art Exposition Jinzhou, China

作　　者：习丹丹[1] 朱斌[1] 

机构地区：[1]渤海大学旅游学院,辽宁锦州121000

出　　处：《商业经济》2013年第18期54-55,80,共3页Business & Economy

基　　金：辽宁省社科基金项目:"2013锦州世园会"对锦州旅游业的影响研究的研究成果(L12DJY043)

摘　　要：2013中国锦州世界园林博览会已经举办了数月。世园会大幅度地提升了锦州城市知名度,推动了城市建设和经济发展,提高了城市文明和市民整体素质。但是在世园会举办前后,也出现了如宣传不到位、园区服务设施不完善等问题。应亟待采取加大对外宣传力度、完善园区服务接待设施、加强与周边景点的协调推介等措施,使世园会做得更好更强。2013 World Landscape Art Exposition Jinzhou, China has been held for several months, which greatly enhanced the popularity of Jinzhou, promoted urban construction and economic development, and improved the overall quality of urban civilization and the public. However, the problems in terms of insufficient publicity and imperfect park service facilities have appeared during the exposition period. In order to make the exposition better, efforts should be made, including urgently increasing publicity, improving park service and reception facilities and enhancing the integrated marketing with surrounding tourism attractions.

关 键 词：锦州世园会 影响 措施 

分 类 号：F713.7[经济管理—产业经济]