闽台体育产业交流与合作前景展望  

The Prospects of Exchange and Cooperation of Sports Industry between Fujian and Taiwan

作　　者：翁飚[1] 乐仁油[2] 薛文标[3] 

机构地区：[1]福建师范大学体育科学学院,福建福州350108 [2]福建医科大学,福建福州350108 [3]福建对外经济贸易职业技术学院,福建福州350016

出　　处：《北京体育大学学报》2013年第8期12-16,23,共6页Journal of Beijing Sport University

基　　金：福建省社会科学规划项目"闽台体育产业的对接与互补"(2011B086)研究成果

摘　　要：采用文献法、调查法、访谈法对闽台体育产业发展状况和两地的交流与合作进行调查研究,结果表明:体育用品业均是闽台体育产业的支柱产业,而两地竞赛表演业、休闲健身娱乐业也都呈现出良好的发展势头。闽台体育产业交流与合作曾有过成功的尝试,也存在一定的瓶颈,为此提出发展对策。展望未来,闽台体育产业交流与合作将具有光辉灿烂的前景。闽台体育产业界将建立互信、互动、互补、互利的合作机制,达到一种双赢的战略格局;在闽台城市间轮流举办"海峡两岸体育产业论坛",扩大闽台两地体育产业学术界的影响;通过民间组织、体育用品制造企业协会的作用,搭建闽台体育用品企业合作的平台,组建闽台体育产业集团,构建闽台体育产业REP系统,共同打造中华国际名牌体育产品;架设体育产业人才交流的畅通渠道;在闽台两地策划并定期运营国际知名大型赛事。With literature review, investigation and interview method, the investigation and study of the develop-ment and the exchanges and cooperation in sports industry between Fujian and Taiwan were taken. The investiga-tion results showed that sporting goods industry are a pillar industry of sports industry in Fujian and Taiwan, while the competitive performance industry in the two places, namely, leisure fitness and entertainment, are also in good development momentum. Exchanges and cooperation between Fujian and Taiwan sports industry had been a suc-cessful attempt and had encountered some bottlenecks. Then, the development countermeasures had been pro-posed. Looking ahead, the sports industry exchanges and cooperation between Fujian and Taiwan will have a bright future. Fujian-Taiwan sports industry shall build mutual trust, interaction, complementarity, mutual benefit and cooperation mechanism to achieve a win-win strategic pattern. Hosting the ＂Cross-Strait Forum on the sports industry＂ in turns in the cities between Fujian and Taiwan will expand the impact of sports industry in academia between Fujian and Taiwan. Through the role of civil society organizations and sporting goods manufacturers asso-ciation, a platform for business cooperation should be set up between Fujian and Taiwan sporting goods. Sports in- dustry groups between Fujian and Taiwan should be set up. Sports industry REP system between Fujian and Tai-wan should be built. The international brand of Chinese sports products would be together created. Smooth chan-nels of communication of sports industry talents should be set up. Internationally renowned large-scale sport events should be planned and regular operated in Fujian and Taiwan.

关 键 词：体育产业 闽台体育交流 竞赛表演业 休闲健身 区域合作 

分 类 号：G80-05[文化科学—运动人体科学]