特质文化铸就品牌效应——略论南充民间文化与旅游经济开发  

The Peculiar Culture Creates the Brand Effect——A Discussion on the Folk Culture and the Tourism Economy Development in Nanchong

作　　者：甘秋霞[1] 

机构地区：[1]西华师范大学文学院,四川南充637009

出　　处：《西华师范大学学报（哲学社会科学版）》2013年第4期64-67,共4页Journal of China West Normal University:Philosophy & Social Sciences

基　　金：四川省教育厅科研项目(XBYJC201001)

摘　　要：对于南充文化品牌的打造,应系统地发掘出民间文化的精髓而成特质文化。本文从梳理南充民间文化资源入手,以特质文化铸就品牌效应,将南充民间文化现状与南充旅游经济开发相结合,力图探索出适合南充经济发展的文化旅游开发模式,以配合地方政府对旅游开发进行策划。In respect of creating the cultural brand of Nanchong,we should explore the essence of folk culture systematically and turn it into the peculiar culture.This paper sorts out Nanchong’s folk culture resources in the hope that the peculiar culture creats the brand effect and that combining Nanchong＇s folk culture status and tourism economic development and trying to explore the cultural tourism development model which suits Nanchong’s economic development the provincial government would be going on smoothly in the tourism development planning.

关 键 词：南充 民间文化 旅游 开发 

分 类 号：G127[文化科学]