茶文化旅游体验质量评价研究——以长兴县顾渚村为例  

Study on the quality-evaluation of tea-culture tourist experience:a case of Guzhu village of Changxing county

作　　者：魏遐[1] 周倩雯[1] 林枫[1] 

机构地区：[1]浙江财经大学工商管理学院,浙江杭州310018

出　　处：《云南民族大学学报（自然科学版）》2013年第5期387-390,共4页Journal of Yunnan Minzu University:Natural Sciences Edition

基　　金：国家自然科学基金(51078215)

摘　　要：针对茶文化旅游资源,在游客体验价值等相关理论的基础之上运用AHP层次分析法,构建了以服务、成本、环境、特色和行为体验因子为测量维度的茶文化旅游体验质量评价体系,再引入施密特对顾客体验类型的划分形成评价语集,做出评判R矩阵.进一步选取顾渚村作为案例村进行实地调查,对问卷数据进行综合模糊评价、假设检验、因子分析等相应分析,得到顾渚村茶文化旅游体验质量评价值,并从中找出不足,给出顾渚村茶文化旅游体验质量的提升建议.Abstract： Based on the data from the tea- culture tourism and tourist experience, this research at Guzhu village of Changxing county has established a quality - evaluation system for tea - culture tourist experience in terms of service, cost, environment, characteristics and behavioral experience based on the AHP method. It has carried out a fuzzy e- valuation, a hypothesis test as well as a factor analysis, all of which aimed to find out the quality - assessment value of tea - culture tourist experience, dig out the deficiencies, and put forward suggestions for improvement.

关 键 词：茶文化旅游 体验质量 评价体系 顾渚村 

分 类 号：F592.7[经济管理—旅游管理]