我国历届全国大学生运动会标志设计理念与演变  

Logo design concepts and evolution of university games in China

作　　者：王晓春[1] 王朝军[2] 邓翠翠[2] 张洁[2] 

机构地区：[1]山东艺术学院公共课教学部,山东济南250014 [2]中国矿业大学体育学院,江苏徐州221000

出　　处：《山东体育学院学报》2013年第4期22-26,共5页Journal of Shandong Sport University

摘　　要：对我国历届全国大学生运动会标志设计理念与演变过程进行对比分析,指出我国大运会标志设计理念发展经历了发展初期、发展期和成熟期三个阶段。其设计理念演变特征:标志设计主题更加明确,标志的文化内涵逐渐丰富,标志的设计风格更加成熟。大运会标志的价值方面主要体现在教育价值、文化价值、商业价值等方面。It is pointed out that the logo design concept of China＇ s university games has experienced three stages ： the initial development stage,development stage and mature stage, by means of compar-ative analysis to study the logo design concept and evolution process. The evolution characteristics of its design concept： the theme of logo design is more clear, the cultural symbol meaning becomes rich, the design style is more mature. The value of the logo is mainly reflected in the fields of educa- tional value, cultural value and commercial value, etc.

关 键 词：大学生运动会 标志 设计理念 演变 

分 类 号：G819.7[文化科学—体育学]