特许经营旅游酒店联盟网络的绩效评价  

The Performance Appraisal of the Alliance Network of Franchise Hotels

作　　者：贺小荣[1] 熊煜华[1] 

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《财经理论与实践》2013年第5期116-119,共4页The Theory and Practice of Finance and Economics

基　　金：国家社科基金项目(13BGL093)

摘　　要：以特许酒店网络为例,通过对特许酒店的企业战略、受许酒店的联盟能力、受许酒店的网络关系、联盟网络的竞争优势等网络绩效测量指标体系的建构,运用层次分析法(AHP),得出基于特许经营的我国旅游酒店联盟网络的绩效为"一般"的研究结论。To franchising hotels, a performance appraisal system of alliance network has been built using the elements such as hotel strategy, alliance ability, relationship and competitive ad- vantage. Using the method of AHP, the performance of the alliance network of franchise hotels in China has been assessed as ＂average＂.

关 键 词：特许经营 联盟网络 绩效 酒店 

分 类 号：F590.3[经济管理—旅游管理]