关于农村文化产业品牌发展的若干思考——兼谈益阳农村文化产业发展  

Some Reflections on the Development of Rural Cultural Industry Brand

作　　者：严曙光[1] 刘宣春[1] 

机构地区：[1]湖南城市学院,湖南益阳413099

出　　处：《中南林业科技大学学报（社会科学版）》2013年第4期68-70,84,共4页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：湖南省哲学社会科学基金项目:"湖南地市高校与当地农村文化建设研究"(编号:2010ZDB32)

摘　　要：农村文明需要文化,而文化繁荣是公共文化与文化产业的共同繁荣。文化产业的发展离不开文化产业品牌。发展农村文化产业,打造文化产业品牌具有重要意义。而目前农村文化产业的发展刚刚起步,其产业品牌的打造和使用现状不容乐观。打造农村文化产业品牌,要注意把握策略。The rural civilization needs culture,and the prosperity of culture is the common prosperity of the public culture and culture industry.The development of the cultural industry is inseparable from the cultural industry brand.The development of rural cultural industry,the building of cultural industry brand is of great significance.At present,the development of rural cultural industry has just started,and the status quo of the building of cultural industry brand and its use of deserve no optimism.We should pay attention to the strategy of the building of cultural industry brand.

关 键 词：农村 文化产业 品牌 打造 策略 

分 类 号：F303.3[经济管理—产业经济]