新闻来源利用公共关系操控新闻生产的路径  

News Sources Use Public Relations to Manipulate the Path of the News Production

作　　者：商建辉[1] 

机构地区：[1]河北大学新闻传播学院,河北保定071002

出　　处：《重庆工商大学学报（社会科学版）》2013年第5期87-92,共6页Journal of Chongqing Technology and Business University：Social Science Edition

基　　金：国家社会科学基金项目(2009xw007)"为盈利诉求与公共利益的平衡求解:媒介商业化的陷阱与出路"

摘　　要：新闻来源作为新闻原料的提供者,与新闻部门进行交易的动机,既包括获得良好的社会形象,又包括避免不良的媒体信息。在公共关系产业迅速发展、记者队伍与所提供的内容之间不成比例的增长,以及记者考核体系"重量不重质"的倾向的格局下,利用公共关系的消息来源乘虚而入,一些组织和个人通过公共关系影响媒介发出自己的声音、展示自己的形象、争取自身的利益。这些组织和个人影响媒介对他们报道的路径有:控制新闻渠道、制造新闻、信息补贴等。As a provider of news raw materials, the motive of their transaction with the news departments includes to get a good social image and to avoid adverse media information. With rapid public relations industry＇ s development disproportionate growth between journalists team and the contents provided by journalists, and the tendency that the pattern of reporters ＂paying more attention to quantity than quality＂, and public relations are used to let the media make their voices heard, show their image and advance their own interests. The paths which these organizations and individuals affect the media to report include firstly control- ling the news channels, secondly, making news, thirdly, information subsidies.

关 键 词：新闻来源 公共关系 新闻生产 

分 类 号：G21[文化科学—新闻学]