从“丽江旅游”模式看大理旅游发展路径  

Primary Exploration Development Path of Tourism in Dali based on the Model of Listed Company“Lijiang Tourism”

作　　者：蒋静梅[1] 刘军 何娟萍[1] 

机构地区：[1]红河学院商学院,云南蒙自661100 [2]中国农业银行审计局昆明分局,云南昆明650000

出　　处：《怀化学院学报》2013年第9期51-54,共4页Journal of Huaihua University

摘　　要：昔日的黄金旅游胜地大理因传统旅游产品老化、局部规划不合理、深度开发欠缺、旅游投资资金不足等原因,遭遇"瓶颈",加之丽江、香格里拉机场的建立以及昆明-丽江铁路的修通等交通因素,大理在地理位置上变得越来越尴尬。与此同时,相距不远的丽江旅游业却在上市公司"丽江旅游"模式的运作下,发展势头旺盛,这对大理旅游业有较好的启示。在总结"丽江旅游"成功经验的基础之上,提出大理可以通过组建旅游上市公司、深度开发旅游资源、完善旅游业产业链等路径,实现当地旅游业的可持续发展。As a former great tourist resort, Dali is experiencing a ＂bottleneck＂ due to traditional tourism products perished, partial layout unreasonable, deficient in deep development, lack of money in tourism investment, and so on. Additionally, the geographic position of Dali becomes more and more into an awkward situation, because of Lijiang Airport and Shangri- La Airport built, along with Kunming- Lijiang railway completed, At the same time, nearby Lijiang tourism undertakings to maintain exuberant development momentum under operating of listed company ＂Lijiang Tourism＂, which is had a great inspiration to the tourism in Dali. Based on successful experience of ＂Lijiang Tuurism＂, this paper points out dex, elopment paths, such as establishing tourism listed company, deeply developing tourism resources, perfecting tourism industry chain, etc, actualize sustainable development of local tourism industry

关 键 词：大理旅游 丽江模式 上市公司 路径选择 

分 类 号：F592.7[经济管理—旅游管理]