电子商务环境下的逆向物流  

The Reverse Logistics under E-commerce Environment

作　　者：马刚[1] 朱玲[1] 张西林[1] 

机构地区：[1]江苏师范大学国际商学院,江苏徐州210009

出　　处：《物流科技》2013年第9期115-117,共3页Logistics Sci-Tech

摘　　要：电子商务、逆向物流正逐渐受到社会的关注,正确处理电子商务环境下的逆向物流问题不仅能够降低企业逆向物流成本,提高企业收益,而且也极大地方便了消费者。为了达到这样的目的,通过从电子商务与逆向物流关系以及影响入手,分析了当今电子商务环境下逆向物流存在的问题,并提出了相应的策略。Nowadays E-commence and reverse logistics is gradually getting the attention of the whole society. Handling the problem about reverse logistics under E-commence envi- ronment correctly not only helps to reduce enterprise reverse logistics cost and improve profits, but also helps to bring benfits for consumers. In order to achieve this article. Starting from the relationship and influence, analyse the existing prob- lem about reverse logistics under E-commence environment and put forward some corresponding strategies.

关 键 词：电子商务 逆向物流 策略 

分 类 号：F252.19[经济管理—国民经济]