基于非物质文化遗产旅游产品品牌形象的色彩设计研究  

A Color Design Research of Tourism Products Brand Image Based on the Intangible Cultural Heritage

作　　者：王卫军[1] 王靖云[2] 

机构地区：[1]河北大学艺术学院,河北保定071000 [2]保定学院美术系,河北保定071000

出　　处：《生态经济》2013年第10期111-114,共4页Ecological Economy

基　　金：2012年河北省高等学校人文社会科学研究项目"河北省非物质文化遗产旅游产品品牌塑造研究"(SQ125011)

摘　　要：当前作为一项新型旅游资源我国非物质文化遗产的开发与利用被广泛关注并逐渐受到重视,旅游产品的消费水平对于非物质文化遗产地区的旅游业收入与发展有着至关重要的作用,因此塑造良好的非物质文化遗产旅游产品的品牌形象是对其开发与保护的有效途径。文章正是以此为契机,通过产品色彩设计的独特视觉表现和文化语义,研究分析色彩与产品品牌形象塑造的紧密联系,并由此对非物质文化遗产旅游产品品牌形象塑造中的色彩设计进行深入而具体的构建。Nowadays as a new type of tourism resources, the development and utilization of intangible cultural heritage in our country have attracted lots of attention and gradually been taken seriously, the level of consumption of tourism products plays a vital role in the income and development of the intangible cultural heritage tourism, thereforeshaping a good brand image of the intangible cultural heritage tourism products is an effective way for its development and protection. So this paper aims to study the close relation between color design and the shaping of the products brand image through the unique visual of product color design and cultural semantics, and thus to construct the color design in shaoing the brand image of intangible cultural heritage tourism products in a deep and specific way.

关 键 词：非物质文化遗产 旅游产品 品牌形象 色彩设计 

分 类 号：F590[经济管理—旅游管理]