文化全球化语境下的中国出版业数字化转型  

Digital Transformation of China’s Publishing Industry in the Context of Cultural Globalization

作　　者：李云华[1] 马莉 

机构地区：[1]华中科技大学武昌分校新闻与法学学院,武汉430064 [2]湖北省新闻出版广电局,武汉430077

出　　处：《出版科学》2013年第5期89-91,共3页Publishing Journal

摘　　要：分析我国出版业面临的挑战和机遇,提出借全球数字出版技术的东风,进行资产重组和产业布局,加速我国传统出版业向数字化转型升级以及集群式发展的思路,以实现我国出版企业抢占行业发展制高点的目标。This paper analyzes the challenges and opportunities faced by China＇ s publishing industry, and then proposes some suggestions including asset restructuring and industrial layout with digital publishing technology; acceleration of the transformation from traditional publishing industry to the digital one and cluster development of China＇ s publishing as well, in order to achieve the dominance of the publishing industry chain.

关 键 词：数字出版 转型升级 产业集群 数字阅读 

分 类 号：G237[文化科学]